Every brand has an origin story. Ours begins with truth

GAINS began in 2017 as a message of discipline, inner strength, and personal transformation. Long before it became a trend, GAINS represented the deliberate rebuilding of a person from the inside out. It was never about shortcuts, chances, or appearances. It was about growth that came from effort, not luck.

As the idea grew, so did its influence. The name spread far beyond its origins, and the industry began borrowing it while removing the substance that gave it meaning. Many used the word for personal gain, while GAINS has always existed to build something different: collective growth, shared strength, and a community that rises together. Yet through all of this, the original idea only became stronger. Millions recognized GAINS as something deeper than a slogan, something that could not be diluted or replaced.

— GAINS
source: Axel Sylvian